Ethics of Advertising - 1230 Words

Technical Specifications Assignment Advertising is a tremendous and powerful way of providing silent information as to how consumers should interact and present themselves. From the ethics class, we realize that the messages help us to see the meaning and possibilities in the things we purchase. It also helps consumers to liberate the direct meaning that lie below the surface of the products. For example, the Volkswagen advertisements have turned the automobile company into a social statement. Advertising has become a daily culture and companies are bombarding us with messages every day. Therefore, advertisements are increasingly influencing and changing the behavior and cultural conscious of the public. Therefore, it provides a higher quality of good by identifying manufacturers, creating the need for manufacturers to maintain a degree of quality enables companies to rollout new products and protects industries from the control of special interest groups and government due to democratized information. From the readings addressed in class, we find that ethics is a set of principles governing the morals and code of conduct. Further, it entails the application and evaluation of these codes of conduct that have been accepted by the society. The study of business ethics can be traced back when Socrates challenges his students about the concept of goodness and justice. We have continued to uphold this Socratic method of inquiring moral conduct thus drawing debates withinShow MoreRelatedThe Ethics Of Persuasive Advertising1278 Words   |  6 PagesJackson Catalano Business Ethics Ethics of Persuasive Advertising Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whetherRead MoreThe Ethics Of Marketing And Advertising937 Words   |  4 PagesJacob Darbonne 8/26/15 MKGT 3100 Ethics Paper What is marketing? Marketing, according to Investopedia, is â€Å"The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.† In even simpler terms, it’s how a company or business buys/sells a product, and the way in which they do so. Marketing is aimed towards consumers, or us the buyers of these products, and the best advertising will have us begging for the productRead MoreThe Ethics Of The Advertising Industry1320 Words   |  6 Pageson the ethics of the advertising industry. Some questions will be answered like: should companies be allowed to collect/sell client’s info? Should targeted online advertising on the basis of user’s profile and demographics? Should there be a ban the sale of surveillance technology to non-democratic countries? Keywords: targeted online advertising, surveillance technology, non-democratic countries, false advertising, ethical theories, code of ethics. Ethics in the Advertising Industry. Ethics is aRead MoreThe Ethics Of Advertising For Children1731 Words   |  7 Pages Congratulations, it s a †¦ Consumer! The Ethics of Advertising to Children Ishaaq Beg ENG4U Ms. Lodi October 22nd 2015 Ishaaq Beg Ms. Lodi ENG4U October 22nd 2015 Advertising to Children â€Å"The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy, and they certainly deserve consideration as consumers at that time† - James U. McNeal, Youth Marketer. Companies have their sights on kids for many reasons, butRead MoreEthics in Alcohol Advertising3960 Words   |  16 PagesMarketing and Ethics Introduction Marketing is a commercial right in many countries; it gives information to consumers about brands and choices, and also helps businesses with the selling of their products. In a market economy; some businesses are expected to act in a way, in which they have their own best interest. The field of marketing is there to create sustained competitive advantage. This advantage can only be achieved, when an organization does a better job than its competitors by satisfyingRead MoreThe Ethics Of Electronic Advertising916 Words   |  4 Pagesdecades have changed how businesses approach current and potential customers. Advertising strategies have transcended traditional mediums and have evolved to infect new technology mediums. The Internet opened the doors to new possibilities and it is no different with advertising. Every new era has some new invention that calls into question its ethical standards such as the radio, television, computer, and now the Internet. Ethics concerns the moral prin ciples that govern how a person or organization shouldRead MoreEthics of Deception in Advertising2384 Words   |  10 PagesEthics of deception in advertising: Why is deceptive advertising morally objectionable? 1. Introduction In the world of today, the role of marketing within the business community has increased exponentially. Nowadays consumers are presented with countless purchase opportunities, numerous providers and various points of value. In order to attract and retain their buyers, economic agents devise and implement a wide array of strategic efforts, including the creation of strong and aggressive marketingRead MoreAdvertising Ethics 23861 Words   |  16 PagesOne of the most controversial areas of marketing has long been that of advertising to children. Today, advertisers are focusing their ads at younger and younger audiences, many of whom are still in diapers. The reason that adverters are targeting younger and younger children is that they are trying to establish â€Å"brand-name preference† at as early of an age as possible. (American Academy of Pediatrics, 2006) Marketers are now using psychologists, sociologists, anthropologists and behavioral scientistsRead MoreEthics in Advertising Essay2614 Words   |  11 PagesEthics in advertising to most sounds like the definition for irony. However, the practice of truthful advertising is commonplace in today’s society. Advertisers are held accountable for the messages they produce. So too are the manufacturers, whom are held accountable for their products meeting the standards set forth by the advertisement. For the most part this is a self-regulated practice. Once an advertised product is called out for not living up to expectation, recovery of reputation andRead MoreEthics in Advertising Essay1263 Words   |  6 Pagesand girls strive to look like the retouched and Photoshopped models, which can lead to serious issues including eating disorders, extreme dieting, and excessive plastic surgery. But what these women and young girls look past, is the fact that advertising companies use Photoshopping to completely change the look of models. Over time, The Surgeon General, should begin a process that will help eliminate this social issue. A policy should be initiated that all digitally altered photos in U.S. publications

Should Juveniles Be Tried as Adults - 896 Words

Question: Should juvenile offenders be tried and punished as adults? Claim: Juvenile offenders shouldn’t be tried and punished as adults. I. Introduction a. There has been a lot of controversy over the issue of if juveniles should be tired and punished as adults. II. Harsh Policies Do not work http://physiciansforhumanrights.org/juvenile-justice/factsheets/youthasadults.pdf III. Adult Convictions Jeopardize Children’s Rights and Futures IV. Risks to Children’s Health V. These Policies Violate Human Rights VI. Negative Impacts on Youth Processed in the Adult System http://www.nccd-crc.org/nccd/pubs/2006may_factsheet_youthadult.pdf VII. The Juvenile Justice Delinquency Prevention Act a. What is the Juvenile Justice †¦show more content†¦Throwing the book at Kids http://web.ebscohost.com.www.remote.uwosh.edu/ehost/detail?vid=6hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=4369129 h. Easing get-tough approach on juveniles http://web.ebscohost.com.www.remote.uwosh.edu/ehost/detail?vid=6hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=2153797 i. Kids tried as adults: Juvenile justice http://web.ebscohost.com.www.remote.uwosh.edu/ehost/detail?vid=7hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=1109120 j. Juvenile injustice http://web.ebscohost.com.www.remote.uwosh.edu/ehost/detail?vid=7hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=9610234008 k. Teen crime http://web.ebscohost.com.www.remote.uwosh.edu/ehost/detail?vid=7hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=9707161555 X. Research on Verdict on jury trials for Juveniles; The effects of the defendant’s age on trial outcome http://web.ebscohost.com.www.remote.uwosh.edu/ehost/pdf?vid=4hid=14sid=1926d952-85af-47ac-9376-f1ef23ee5f0e%40SRCSM1 XI. Legal Issues Relating to conditions of Confinement for Youth in Adult Facilities http://www.ncjrs.gov/pdffiles1/bja/182503.pdf XII. Locked up: WeeklyShow MoreRelatedShould Juveniles Be Tried as Adults?1017 Words   |  4 Pagesto be growing up earlier as the years go by. Serious crimes committed by juveniles have stayed pretty much the same in the last twenty years, but that is not to say people have not concluded differently. A thanks to laws passed in the ninety’s and more specifically between ninety two and ninety seven, It is easier to try juveniles as adults in the court system. There are multiple pros and cons to juveniles being tried as adult. These arguments range from a crime is a crime to they are not mentallyRead MoreShould Juveniles be tried as Adults?2030 Words   |  9 Pagesï » ¿Running Head: SHOULD JUVENILES BE TRIED AS ADULTS? Should Juveniles be tried as Adults? Should Juveniles be Tried as Adults? The law states that any person under the age of 18 is classified to be a juvenile and when they commit a crime they are tried in the juvenile court system. Although this is true with most cases there are times when the state will allow youths under the age of 18 to be tried as adults. This differs from state to state as eachRead MoreShould Juveniles Be Tried As Adults?4864 Words   |  20 PagesShould juveniles be tried as adults? In my opinion I think they should because when you turn a certain age, you gain certain privileges. â€Å"You achieve certain rewards such as voting rights, the ability to purchase a house, the ability to purchase tobacco products at the local gas station, but most importantly the ability to be held responsible for your actions. When you turn 18 a whole other world opens for you, and that’s because an 18-year-old is considered an adult in nearly every state, whichRead MoreShould A Juvenile Be Tried As An Adult? Essay1884 Words   |  8 Pag esevery day in the United States. Each year thousands of juveniles under the age of 18 are arrested. The debate of â€Å"should a juvenile be tried as an adult† is one for the ages. Many would like to argue against the idea as they believe firmly in rehabilitation. But what happens when the crimes are so violent that the family is unable to recognize the victim or when the juvenile shows no remorse and then goes on to harm others. At what age should one be held accountable for their actions? At what ageRead MoreJuveniles Should Be Tried As Adults1964 Words   |  8 Pagescommit an adult crime then you should be charged as an adult as well. Teenagers should be tried as adults for the violent crimes that they commit. In today’s generation, there are a lot of crimes taking place. Adults aren’t the only ones that are committing the crimes, teenagers are as well. If you are old enough to do the crime, you are old enough to do the time. Juveniles should be responsible for their own actions and they should be held accountable for the decisions they make. Juveniles do violentRead MoreJuveniles Should Not Be Tried As Adults1497 Words   |  6 PagesWhether juveniles should be tried as adults in the justice system or not, has been an ongoing debate for many people. There has been many cases throughout time where people under the age of 18 have been tried as adults in the justice system. Information about this debate can be found in articles, novels, and podcasts. Typically people who are under the age of 18 are identified as a juvenile delinquent and go through different procedures after committing a crime. There is many examples and evidenceRead MoreJuveniles Should Not Be Tried As Adults1494 Words   |  6 Pages Juveniles should not be tried as adults because it is proven that children are incapable of making a rational, mature decision on their own. Adolescents have a shorter experience in the world, their brains are still developing, they do not have the same responsibilities or rights as adults and they are easily influenced at this age. Let s say a child around the age of twelve is playing with two other friends at his house. His mother and father both work constantly so these children are alone.Read MoreShould Juveniles Be Tried As Adults?2843 Words   |  12 PagesUnder most state laws, juvenile offenders do not commit crimes. They commit delinquent acts, some of which are acts that would constitute crimes if committed by an adult. The trial phase of a juvenile case is an adjudication hearing.(Should juveniles be tried as adults? (n.d.). Retrieved from https://malaysia.answers.yahoo.com/question/index?qid=20120602234650AAayOa2) This means that the judge listens to evidence presented and make the determination on whether the child is delinquent.The courtRead MoreShould Juvenile Be Tried As An Adult? Essay1887 Words   |  8 PagesA Juvenile Delinquent Heinous crimes are committed every day in the United States. Each year thousands of juveniles under the age of 18 are arrested. The debate of â€Å"should a juvenile be tried as an adult† is one of the ages. Many would like to argue against the idea as they believe firmly in rehabilitation. But what happens when the crimes are so violent the family is unable to recognize the victim, or when the juvenile shows no remorse and then goes on to harm others. At what age should one beRead MoreJuveniles Should Not Be Tried For Adult Prison1911 Words   |  8 Pages In the recent years, cases of juvenile crimes have been decreasing to its lower rates since the 1980’s which is good. However, there are still plenty of juvenile crimes happening. There has been a big debate going on about whether juveniles should be tried as adults or juveniles, and things just keep getting more and more out of hand. Juveniles are being tried as adults and that is unacceptable. Juveniles should n ot be tried in adult courts regardless of their crime because they are simply not prepared

Manage Organisational Change Bounce Fitness Business

Question: Discuss about the Manage Organisational Changefor Bounce Fitness Business. Answer: Introduction Bounce fitness business has many centers in Australia but they are not registered with the Australia fitness body which helps in regulations. The different center makes their own decisions which make them compete against each other than working together to achieve same goals and objectives. This paper tries to check the resistance that will face the business when it changes its mode of operations. The organization desire to change has to be met with the adoption of the codes as per the Fitness Australia. The compliance is hard for the company as it has to be involved in the training of its staff as five of them have no the minimum qualification required. They have gained the knowledge from many years of experience, and the training is costly for the organization as it has to cater for all the expenses. The costs include training fees, textbook fees, travel, and accommodation fee and the study leave for the members of one hour. Finally, the company will be willing to effect the changes aiming at achieving standardization of its operations by they will be many constraints which may hinder its intention. These make change almost impossible for the firm as the requirements is many. Also, the five unqualified staff will resist the changes hence almost making the business not adopt the changes. The changes the organization wishes to undertake are good but prone to high resistance. However, they are very useful in ensuring the general success of the organization which is the ultimate goal and objective. In my attempt implement the changes in the business there is need to engage the managers in the different departments on the changes intended to make. The managers likely to put into consideration are the ones responsible for the affected departments, the managers participating in the modification management and eventually those who hold leadership authorities in the organization. Key areas to focus on the changes are the people and the processes in the organization. People's perceptions about the differences determine their levels of persistence. The five staff members will resist the change as it directly affects them. The body structure is essential for the achievement of its goals; bounce fitness has many centers which make decisions independently hence no control. There is need to standardize its process and activities. All these factors are inhibiting of success, and their control will ensure success. Discussion with the necessary managers in different departments as indicated helps get their views and also their advice. These consultations make them feel the sense of belonging to the changes identified. I will also be able to know the problems they face in their departments for better decision making. The managers will be a great support in my aim to implement the changes, and therefore they are very detrimental. The organization needs a modification in the various areas for it to be registered and serve the whole Australia. I have indicated in my plan the sectors that need change: Employees Training and Development The five employees of the organization are the hindrance to the registration with the Australia fitness business. These would mean that the market develops to another level attracting customers all over the country as its services have been certified by the regulatory body. However, this requires several costs which can total to $10,000 Standardization of Activities in all the Branches. Making the operations standards means the physical design and also the activities in each department to be similar. The decision will be done by a body and adopted by the authorities uniformly. Similarity makes the customer identify the business and develop the sense of identity quickly. The cost for these activities will be $700 New membership Policies The business will, therefore, print membership cards which will be available new members at a given value. The card will be a way of showing membership to the firm. These are a way of getting revenue for the company. Change is hard to adopt and need help by the stakeholders in the organization. While doing the plan on how to adapt to the changes I will need help from the managers who are affected by the modification. Their willingness to the change will make implementation as they head the department and have control over its junior hence can influence them quickly. I would get approval from the managers participating in the change as it means they have looked at my approach and approved it so they would help in lobbying for its implementation. Finally, I would seek approval from the managers who hold leadership positions in the organization as they would help dissemination of the changes to their junior thus assist in convincing them that the modification is real and assure them of their job security. The managers would also be essential in checking may plan and correcting me where necessary. There are many barriers to the change which are eminent, and they include the following. Employees' resistance is the major obstacle. The five staff members without the academic qualification but high experience are likely to resist the changes as they mean unemployment to them or training and development. Many of the employees are old due to the experience and education to them will be torture. They are therefore left with only the option of early retirement which is unemployment. They will resist working without any restrictions. The different branches of the business in Sydney, Brisbane, Melbourne and Cairns with resist the issue of standardization as they were used to many their decisions about their activities. They acted independent thus change making them dependent will be highly opposed by their respective managers. The organization, in general, will be resistant to the meet the code of practice for the state as its staff have the necessary skills and knowledge but have no academic qualification. The firm agreement to the regulations means training the staff which is costly as it will cater for all their needs. Organizations aim at maximizing profits and minimizing costs or expenses. Training and development are a cost which the team will highly avoid. Finally, the only way for the team to prevent this is by the retrenchment of the unqualified staff and employs qualified trainers. The resisting employees have worked for an extended time in the organization, and this means their salaries are high. Their retrenchment means the agency can hire new workers at cheap cost and reduce the expenses. The organization also will have few resistances to change (Kosaka, T., 2009) Evaluation and review will be immediate to ensure changes are done very fast to comply with the codes of practice in the industry. The main aim of the business is to ensure changes are implemented to ensure its growth and development in the market. Even though the resistance to change is high there need to adopt as it will bring order in the fitness business. The organization can train the employees to have the qualification to avoid conflicts with the set law. In law, ignorance is no defense and business people have the duty to comply with the law requirement otherwise their activities will be illegal. These can attract business closure or huge fines. Managers have an obligation to ensure that business operations are done as per the guidelines (Thomas, R. and Hardy, C., 2011, pp.322-331). Conclusion The fitness business is growing industry and it needs regulations. The act of the company wishing to register is a good step to avoid future conflicts with the set laws and regulations. Change is always resisted by the employees but with management help it will be achieve and improve the activities of the business to a more professional manner. References Kosaka, T., 2009. Basis of systems analysis method for business professionals. Proceedings of IADIS 2009, International Association for the Development of the Information Society, Barcelona, Spain. Thomas, R. and Hardy, C., 2011. Reframing resistance to organizational change. Scandinavian Journal of Management, 27(3), pp.322-331.

Long Term Financial Needs free essay sample

Huffman Trucking Accounting Financial Report As the head of the accounting department it is my role to ensure that my team and I provide you with the information that is needed in order to help propel our company into the future. Being the CEO it is your role to get elements of information from all different departments concerning the different ideas, processes and financial workings in order to help set Huffman Trucking on a prosperous path. My job as the head of accounting is to give you all the financial information gathered by my department to give you a better picture as to our long term financial needs. I will touch upon various points and specific keywords that I will go in more depth about and explain below. I hope this following information suits your needs and that my team and I have done a thorough and detailed job that will allow you to make better-informed decisions. We will write a custom essay sample on Long Term Financial Needs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Let us begin with explaining what EFN is. EFN is external funds needed and is calculated as the difference between the projected total assets and the projected total liabilities and equity. To calculate the EFN, we start with the income statement to get the amount of net income. To make the income statement, were supplied with a revenue growth of 8% for the next three years. Also, there is extra revenue from new initiatives from consulting and warehousing. All this gives us total revenues. To estimate expenses, we are given the breakdown of fixed and variable expenses for each of the expense items. The fixed expenses increase by the inflation rate, whereas the variable expenses adjust with the change in revenue. Depreciation is given as constant and interest expense is also taken as constant as we have not decided on the financing of the EFN. In addition some new expenses are added due to the new initiatives. This includes salaries for four national accounts managers for each initiative, increase in marketing budget, space rental and increase in operating expenses. Wage benefits and insurance is partly variable and partly fixed. Fuel expenses, purchased transportation, operating supplies are taken as fixed. Tax rate is calculated based on 2006 income statement. No dividends are taken and all income goes towards retained earnings. In the balance sheet, all current assets and current liabilities vary with revenues. We are supplied with the payment period for vendors, supplies and taxes; this has not been used since all current liabilities have been taken to vary with revenues. There is an increase of $10 million for operating property in year 2007 and beyond that there is no increase in operating property. The accumulated depreciation changes with the depreciation expense in the income statement. Assets of discontinued operations; goodwill and other assets are not changed, because there is no information on theses assets. For liabilities, the current portion of long term debt changes with revenue since all current liabilities vary with sales and this amount of long term debt is assumed to be repaid each year and so the value of long term debt reduces each year with payment of the current portion. Accrued pension and post retirement health care is also assumed to vary with revenues since these would increase as the salaries and wages increase with revenue. Total stockholders equity changes by the net income for the period as there are no dividends considered. In looking at the total assets and the total liabilities and stockholders equity calculated, we find the difference to calculate the EFN. For all the three years, the EFN is negative. What this implies is that the company does not need any new external funds. The requirement of investing in assets is met by the increase in current liabilities as also by the net income, which the firm generates. The negative EFN implies surplus with the firm, which it can use to repay some liabilities or to pay dividends.

Abstract and Concrete Nouns Explained

Abstract and Concrete Nouns Explained Abstract and Concrete Nouns Explained Nouns are naming words and an essential part of the English language. They fall into two main categories: concrete and abstract. It is vital to learn how to use both types in your written work, particularly abstract nouns, which can be tricky. This blog post will take a quick and simple look at the basic definitions of these nouns and offer examples to clarify how they should be used. Concrete Nouns Concrete nouns are fairly simple to understand, as they basically refer to things that are solid, like concrete, and that physically exist around us. This means that we can experience concrete nouns through our five senses, in that we can touch, see, smell, taste, and/or hear them. Examples of concrete nouns include: People (man, woman, dentist, proofreader) Animals (dog, cat, bird, bee) Objects (clock, book, computer, pizza) Places and geographical features (mountain, valley, Norwich, France) Abstract Nouns In contrast to concrete nouns, abstract nouns name things that do not exist physically, such as thoughts, ideas or concepts. They are therefore used to denote things that we cant see, smell, taste, and/or hear. Examples of abstract nouns include: Qualities and characteristics (beauty, kindness, wit) Emotions and states of mind (love, happiness, anger) Concepts and ideas (justice, freedom, truth) Events and processes (progress, Thursday, Christmas) If youre still unsure about the difference between concrete and abstract nouns, let the experts at Proofed help you with your noun usage today!

politics of the panama canal essays

politics of the panama canal essays During the Spanish-American War the warship Oregon was summoned from the West Coast. The trip took two months to travel 14,000 miles around Cape Horn to the Atlantic. (The American Journey 741) How was the United States supposed to defend it shores if it took ships that long to get between them? The United State had to build a canal through Central America; national security depended on it. The Politics of the Panama Canal are confusing. This confusion includes the building, the economics and the operation of this facility. The canal, began in 1881 and finished in 1914(Dolan 55), has caused one country to fail, another to triumph, and another to gain its independence. There was a need for a canal through the isthmus of Central America. The big question was who would step up and build it. France had just lost the Franco-Prussian War against Germany. The country felt that it had lost some prestige in eyes of other nations. There seemed only one certain way to restore its glory, undertake and complete the most challenging engineering feat in history. Build a canal through Central America and link the worlds two greatest oceans. (Dolan 53) The French chose Panama to build its canal because it was far narrower than Nicaragua, its closet competitor. They obtained permission from Columbia to lay the waterway. (Dolan 53) A private company was founded in 1879 to raise the needed capital to undertake the construction. Appointed president of the company was Ferdind de Lesseps, who had guided the construction of the Suez Canal. (Panama) The French abandoned the project in 1889, due to a lack of funding. (Dolan 59) Now it was time for the Americans to get involved. But there was one problem; they had signed a treaty with Great Britain that said, if one or the other decided to build a canal then the two countries would work together. This treaty was called the Clayton Bulwer Treaty. In 1901 the treaty was ...

Build a Learning Managment System Essay Example | Topics and Well Written Essays - 4000 words

Build a Learning Managment System - Essay Example decentralisation, prices have remained relatively low and simple making it very cheap for many other networks, such as big companies, telecoms firms and educational establishments to connect to the Internet (Economist, 2003). Education is one area that has largely embraced the location-free advantage of the internet with innovations such as e-learning. Educational establishments have always strived to reach out to all sections of society by offering distance-learning modules to students who could not always travel to the teaching location, for example, adults with children. This was not optimal as the success for both the establishment and the student was based on access to a central location as the traditional teaching methods were centralised. The student came to the classroom, and not the other way round. E-learning on the other hand, brings the classroom to the student. The internet has been instrumental in the development of e-learning, web blackboards and has totally changed the nature of distance learning. The internet has resulted in an increase in sales of personal computers and record internet subscriptions. As a result, students of almost every age are far ahead of their teachers in computer literacy. Students are also aware that they can do everything faster, and gain access to a wealth of information (Zuckerman). Students can now take virtual trips and collaborate with other students around the world and access the best libraries (Zuckerman) such as the Athens database and the British Library for current information on various topics. The benefits are also available to tutors as they can compare techniques with colleagues around the country and create innovative teaching modules. When it comes to the internet, the possibilities seem limitless. Schools, universities and colleges are facing increasing pressure to enter the digital world. However this has cost implications, especially when the pace of IT development is growing

International Business Environment Essay Example | Topics and Well Written Essays - 1500 words

International Business Environment - Essay Example This paper will examine the European Union’s agricultural subsidy: whether it does more harm than good. According to Myers and Kent, there are several reasons why countries subsidizes agriculture: first is that governments consider it a prime responsibility to keep their citizens fed, so there is the perceived duty to support farmers and double crop production; secondly, farmers worldwide have often been included in the poorest sector of society so policymakers feel that they deserve help.(2, p. 40) All in all, the rationale behind agriculture subsidies is to ensure that there are adequate food supplies, the prices for farm products remain stable and to help the farming sector more competitive and in the process help the poor and develop rural communities. In the European Union, agricultural subsidies rake billions of dollars of expenditures each year, constituting nearly three-quarters of the annual total budget of the EU. (1, p. 339) Support for agriculture is handled by a Common Agricultural Policy or CAP. Here, the policy uses a variable levy to bring the world price of an agricultural import up to the domestic price level as well as subsidizes exports of its surplus commodities on world markets, driving down prices for other potential exporters. The diagram below demonstrates this: Agricultural subsidies such as those of the EU’s have devastating effects on the international market, especially on the poor countries. Subsidies lead to over-production that is dumped on the world market, depressing world prices; and these subsidized imports enter developing countries’ markets with lower tariffs as a result of the AoA and IMF and World Bank conditionalities. (4) It is impossible for farmers from poor economies to compete with the low prices of agricultural products and usually go out of business. Unfortunately, this destroys local and rural production as imported and considerably cheaper agricultural

Taxation in the U. S. Essay Example for Free

Taxation in the U. S. Essay Taxation is one of the ways through which governments collect revenues to fund different operations important for their functioning. The tax is obtained from several income sources including personal income tax, national sales tax, Social Security payroll tax, Capital gains taxes. Canadian has high levels of taxation, and conservatives are advancing proposals for a flat or single-rate tax. The Dick Armey plan of tax reform. in the U. S. tax system, intends to scrap virtually all current deductions, credits, exclusions and exemptions, as well as the five current tax brackets and in their place establish a single 17 percent tax rate on a much broader tax base. Under the current tax system, more than one-half of all personal income goes untaxed because of various deductions, exclusions and exemptions. For business a 17 Percent tax base would consist of total receipts less cash wages and purchases of goods, services and materials used in business, as well as all capital equipment. It would eliminate the inequities of the current system, promote growth and improve fairness and simplicity. To me Dick Army tax plan is a noble idea that will create the revenues, bring uniformity and broaden the tax bracket. The Universal service is more concerned with issues of improving the U. S national security preventing the permanent threat of terrorism and closes the growing social and political differences between servicemen and civilians that began with loopholes in the Vietnam draft. But this has not yet been achieved for the fact that, the news media has problems covering the military operations because there are so few journalists with military experience. Today, we would include specialties such as emergency medical service, firefighting, communication and civil defense to the training so as to improve the Civil-Military Gap. The gap goes far beyond a simple reporter-source conflict to a rift between military and civilian society. Very few journalists today have served in the military. The old thought that a good reporter is good anywhere doesnt apply in the complexities of the modern world. Its hard to make sense of an operation if you think a Navy captain and an Army captain have the same rank. To avoid these news organizations will make their best efforts to assign experienced journalists to combat operations and to make them familiar with U. S. military operations. That means special training. The preparation of the U. S. military to fight a sustained war against terrorism is encouraging. To conclude news organization must to employ journalists with expertise in military operations and this will keep the civilians well informed. The issue of immigration is putting the government on pressure since the Hispanics who are 31million have moved to cities and strained local governments trying to serve long-time residents. Since the Hispanic are none English speaking, the police department struggle to find Spanish-speaking officers is a positive step towards ensuring equity and justice prevails in the in major metropolitan areas particularly in the West and South where states are grappling with over-crowding . The nations non-Hispanic white population, now the largest, is expected to grow the slowest in the next 30 years, while the Hispanic population will represent 44 percent of the 72 million additional people in the U. S. this is expected to overstretch the learning facilities with half of the students who dont speak English, this means that the school curriculum may require reforms to accommodate the huge number of students joining them. An influx of immigrants is blamed for job losses and higher housing costs. My feeling is that city councils must plan very fast so as to provide the required services to the residents. Reference http://www. ncpa. org/ba/ba136. html http://www. ncpa. org/pd/immigrat/effects. html http://www. ncpa. org/iss/nat/pd102601f. html

Nature Themes in Hurston’s Novels, Their Eyes Were Watching God and Ser

Nature Themes in Hurston’s Novels, Their Eyes Were Watching God and Seraph on the Suwanee Nature themes resound throughout Hurston’s Their Eyes Were Watching God and Seraph on the Suwanee. Perhaps two of the most notable instances where the lush Florida scenery augments the novels’ plot lines are the â€Å"tree scenes†, in which Janie kisses Johnny Taylor beneath the pear tree in Their Eyes Were Watching God (p. 10-12) and Arvey loses her virginity to Jim beneath the mulberry tree in Seraph on the Suwanee (p. 37 & pp. 50-53). Close readings of the two passages reveal sexually charged language. In Their Eyes Were Watching God, the pear tree’s â€Å"barren brown stems† and the â€Å"snowy virginity of bloom† are referenced, possibly emphasizing Janie’s naivetà © in her dealings with love and passion (she sees no harm in the kiss, while her grandmother views it as an omen of Janie’s soon-to-be-lost innocence) and Janie’s own inability to have children, regardless of any sexual awakening she may experience. The scene is also rife with mentions of the pollinating bees, a symbol of fertility. Jani...

Development Of A Surface Runoff Prediction Model Environmental Sciences Essay

The on-going enlargement of urbanised countries has placed increasing accent on related H2O direction jobs such as implosion therapy and pollution control. Urbanization increases the imperviable land country in a part, which in bend, decreases infiltration, increases overflow, and decreases the clip during which overflow occurs. Liu et al. , ( 2004 ) stated that as a watershed becomes more developed, it besides becomes more hydrologically active and in so making, changes the inundation volume, overflow constituents every bit good as the beginning of watercourse flow. The consequence is that inundations that one time occurred infrequently during the pre-development periods frequently become more frequent and more terrible due to the transmutation of the watershed from rural to urban land utilizations. Previous research has besides shown that urbanisation and the addition in imperviable surfaces increases peak discharge ( Ferguson and Suckling 1990 ; Booth and Jackson 1997 ) . Galster et al. , ( 2006 ) examined the effects of imperviable surfaces within urbanised landscapes on river discharge within drainage countries and found it to be nonlinear for extremum flows in little urbanised countries. The survey was conducted in two immediate and physically similar water partings in east-central Pennsylvania but which had different per centum urban land usage ( 20 % and 3 % severally ) , and tested the premise that discharge exhibits a additive or close additive relationship with drainage country ( hundred ~ 1 ) for an urbanised water parting. Linear grading of discharge with drainage country has the deduction that all parts of the drainage basin contribute about the same volume of H2O at about the same rate as either overflow or as recharge to the H2O tabular array ( Fleckenstein et al. 2004 ) . Galster et al. , ( 2006 ) argued that in the urban watershed they studied, they observed that the part of H2O from each unit of the drainage country was non equal with the downstream urbanised country lending a greater volume per unit country than the upstream forested or rural countries over the clip period represented by the extremum flows. The decision was hence that urbanisation reduces the infiltration capacity and increase overflow.Runoff DeterminationRunoff is generated by rainstorms and the happening and measure are dependent on the features of the peculiar rainfall event, i.e. strength, continuance and distribution. Water making the land surface infiltrates into the dirt until it reaches a phase where the rate of rainfall ( strength ) exceeds the infiltration capacity of the dirt. The infiltration capacity of the dirt depends on its texture and construction, every bit good as on the antecedent dirt wet status. The initial infiltration capacity of a dry dirt is hig h but, as the storm continues, it decreases until it reaches a steady value termed as concluding infiltration rate. [ The procedure of overflow coevals continues every bit long as the rainfall strength exceeds the existent infiltration capacity of the dirt but will halt every bit shortly as the rate of rainfall beads below the existent rate of infiltration. The infiltration capacity of dirt will change depending on both the dirt texture and construction. Soil composed of a high per centum of sand consequences in rapid infiltration because these dirts have big, good connected pore infinites. Clay soils on the other manus have low infiltration rates due to their smaller pore sized infinites. However, there is really less entire pore infinite in a unit volume of coarse, flaxen dirt than that of dirt composed largely of clay. As a consequence, sandy dirts fill quickly and normally bring forth overflow quicker than clay dirts ( Ritter, 2006 ) Baharudin 2007. Ms. Thesis ] Ritter 2006 – The Physical Environment ]Impact of Urbanization on Infiltration CapacityInfiltration is the procedure by which precipitation percolates downward through the dirt and replenishes dirt wet, recharges the aquifers, and finally supports watercourse flows during dry periods. The rate of infiltration ( degree Fahrenheit ) is influenced by several factors which includes the type and extent of vegetive screen, the status of the surface crust, temperature, rainfall strength, physical belongingss of the dirt and H2O quality ( Viessman Jr. and Lewis 2003 ; Liu et Al. 2004 ) . Research has shown that one of the most outstanding land usage impacting hydrology is urban development ( Finkenbine et al. , 2000 ; Lee and Bang, 2000 ; Bledsoe and Watson, 2001 ; Rose and Peters, 2001 ; Brezonik and Stadelmann, 2002 ) . Surveies have besides shown that additions in the proportion of imperviable surface ( IS ) of 10 % may significantly impact watercourse hydrology ( Hammer, 1972 ; Hollis, 1975 ) . Hydrological effects of increased IS typically result in elevated quickflow coevals which produces both higher magnitudes and increase early extremums in storm hydrographs ( Dunne and Leopold, 1978 ; Hirsch et al. , 1990 ) . Goudie ( 1990 ) , describes urbanisation as the transition of other types of land utilizations associated with the growing of population and the economic system. This procedure has a considerable hydrological impact in footings of act uponing the nature of overflow and other hydrological features. Impact nevertheless varies harmonizing to the phase of development every bit good. In the early phases, the remotion of trees and flora may diminish the evapotranspiration and interception and may besides increase deposit in rivers. Subsequently in the development of these countries when building of houses, streets, and culverts Begins, the impacts may include reduced infiltration, lowered groundwater tabular array, increased storm H2O flows, and decreased base flows during dry periods. After the development of these residential and commercial edifices has been completed, increased impenetrability will finally cut down the clip of overflow and concentration so that extremum discharges are h igher and occur Oklahoman after rainfall starts in basins. The volume of overflow and inundation harm potency is hence greatly increased. Furthermore, the installing of cloacas and storm drains accelerates overflow. Pitt et al. , ( 2002 ) reported that natural infiltration is significantly reduced in urban countries due to several factors: the reduced country of exposed dirts, remotion of surface dirts and exposing subsurface dirts, and besides the compression of dirts during Earth traveling and building operations. The reduced countries of dirts are typically associated with increased overflow volumes and peak flow rates. Land usage and land screen alterations have both direct and indirect impacts on the hydrological rhythm, H2O quality, measure available to drinkable H2O, and clime. The four major impacts of land usage alteration includes: addition or reduced incidences of inundations and drouths, alterations in river and groundwater governments, and besides the negative or positive impact H2O quality ( Roger 1994 ; Kim et Al. 2002 ) . In add-on there are besides indirect impacts on clime and later impact on H2O quality and measure. Kim et al. , ( 2002 ) in a survey of land-use alterations at both NASA ‘s John F. Kennedy Space Center ( KSC ) and the Indian River Lagoon ( IRL ) watershed, an addition in overflow of 49 % and 113 % severally from KSC and IRL over the period 1920-1990 was observed. Most of the addition in overflow came from urban landscape although increased agricultural land uses in the IRL besides contributed to increased overflow. Large differences in estimated overflow were due to differences in the sum of urban land usage within the several countries 35 % for the IRL versus 21 % for KSC. Harmonizing to Kim et al. , ( 2002 ) , land-use alteration can hold a dramatic impact on one-year overflow volume, therefore the effects of land-use alteration on one-year or long-run overflow should be considered in land-use planning.SCS CN methodThe sum of overflow produced by a watershed is chiefly controlled by both the ability of the dirt to â€Å" soak up † precipitation and the sum and type of vegetive screen found on the surface of the dirt. Acknowledging this, the United states Department of Agriculture ( USDA ) NRCS ( antecedently called the Soil Conservation Service, SCS ) developed in the 1950 ‘s a method for gauging the volume of direct overflow from rainfall. This figure varies from 0 ( rainfall bring forthing no overflow ) to 100 ( all rainfall runs off ) . The SCS curve figure is the most widely used method because of its comparative simplene ss. Curve figure defines the watershed storage and is determined for a watershed or sub-watershed preponderantly from the types of dirts, vegetive screen, and land-use features. The CN method is an empirical attack to gauging direct overflow and was developed for little agricultural water partings. During a rainfall event, there is a threshold which must be exceeded before overflow occurs and for this threshold to be exceeded, the storm must fulfill interception, depression storage, and infiltration volume. The rainfall required to fulfill the above status is termed initial abstraction ( Ia ) . It includes H2O retained in surface depressions, H2O intercepted by flora, and H2O lost to vaporization and infiltration. Initial abstraction is nevertheless extremely variable but is by and large correlated with the type of dirt and cover stuff. After rainfall begins, accrued infiltration additions with increasing rainfall up to some maximal keeping point and as rainfall additions, overflow besides increases. The ratio of existent keeping to maximal keeping is assumed to be equal to the ratio of direct overflow to rainfall minus initial abstraction. Mathematically the H2O balance of a storm event can be expressed as: for P & gt ; Ia ( Eq. 1 ) Where: F = existent keeping ( millimeter ) S = possible upper limit keeping ( millimeter ) Q = accumulated overflow deepness ( millimeter ) P = possible upper limit overflow ( millimeter ) I, = initial abstraction ( millimeter ) After overflow has started, all extra rainfall becomes either overflow or existent keeping ( i.e. the existent keeping is the difference between rainfall minus initial abstraction and overflow ) . F = ( P- Ia ) – Q ( Eq. 2 ) Uniting Equations 1 and 2 outputs ( Eq. 3 ) Field informations indicated that initial abstraction was by and large in the part of 20 % of the maximal keeping for an single storm. The standard premise used therefore is that Ia = 0.2S ( SCS 1985 ) , where â€Å" 0.2 † was based on watershed measurings with a big grade of variableness. Other research workers have reported utilizing values runing from 0.0 to 0.3 ( SCS 1985 ; Ponce and Hawkins 1996 ) . The original estimations of Ia were determined by deducting rain that fell prior to the beginning of watershed response from the entire rainfall, measured at the mercantile establishment ( SCS 1985 ) . Ia = 0.2S ( Eq. 4 ) This relation can be inserted into Equation 1 to give the followers: ( Eq. 5 ) The possible maximal keeping can run from nothing on a smooth, imperviable surface to eternity in deep crushed rock countries. The â€Å" S-values † can be converted to runoff curve Numberss ( CN ‘s ) by the undermentioned transmutation: ( when H2O deepnesss are expressed in inches ) or ( Eq. 6 ) ( when H2O deepnesss are expressed in millimeter ) Figure 1 shows the graphical solution of Equation 5, bespeaking values of overflow deepness Q as a map of rainfall deepness P for selected values of CN. For illustration, paved countries, S will be zero and CN will be 100 i.e. all rainfall will go overflow. For extremely permeable, flat-lying dirts, S will travel to eternity and CN will ‘ be zero i.e. all rainfall will infiltrate and there will be no overflow. Besides where entire effectual rainfall peers direct runoff the CN value will be 100. Figure 1. Graphic solution of Equation 4.5 demoing overflow deepness Q as a map of rainfall deepness P and swerve figure CN ( after SCS 1972 ) .Antecedent Moisture Condition, AMC ) .Antecedent wet status ( AMC ) is an indicant of the wetness of the watershed and the handiness of dirt wet storage prior to a storm. Ponce and Hawkins ( 1996 ) indicated that curve figure can be adjusted to gauge less overflow under dry conditions and more overflow under wet conditions. AMC hence, can hold a important consequence on overflow. Soil AMC is determined by the rainfall sum 5 yearss prior to the event of involvement. AMC 1 applies if the 5-day ancestor rainfall is less than 36 millimeter. AMC II and III refers to 5-day antecedent rainfall 36- 53 millimeter and greater than 53 millimeter severally.Hydrologic dirt groupsThe NRCS classified over 8,500 dirt series into four hydrologic groups harmonizing to their infiltration features. The hydrologic groups have been designated as A, B, C, and D and description of each dirt group are provided in the Table 1 below ;Table 1: Hydrological Soil Group and Infiltration CharacteristicsSoil GroupDescriptionInfiltration Rate( mm/h )DirtA Lowest overflow potency. Includes deep littorals with really small silt and clay, besides deep, quickly permeable loess. These dirts considered to hold a low overflow potency and a high infiltration rate even when exhaustively wetted, e.g. deep overly drained littorals and crushed rocks. 8-12 Sand, loamy sand, flaxen loam. Bacillus Reasonably low overflow potency. Mostly sandy dirts less deep than A, and loess less but the group as a whole has above-average infiltration after thorough wetting i.e. dirts have a moderate infiltration rate when exhaustively wetted e.g. shallow loess and flaxen loam. 4-8 Silt loam, loam. C Reasonably high overflow potency. Comprises shallow dirts and dirts incorporating considerable clay and colloids, though less than those of group D. The group has below-average infiltration after presaturation e.g. clay loams, shallow sandy loam and dirt with low organic content. 1-4 Sandy clay loam.CalciferolHighest overflow potency. Includes largely clays of high swelling possible, but the group besides includes some shoal dirts with about impermeable some shallow dirts with about impermeable subhorizons near the surface. These dirts have a high potency for overflow, since they have really slow infiltration rates when exhaustively wetted 0-1 Clay loam, silty clay loam, clay, flaxen clay, silty clay. Beginning: SCS, 1975 ; Schulze et al. , 1996Cover typeCover type affects overflow in several ways, the leaf and its litter maintains the dirt ‘s infiltration potency by forestalling the impact of the raindrops from sealing the dirt surface. Other factors, such as the per centum of imperviable country and the agencies of conveying overflow from imperviable countries to the drainage system should be considered in calculating CN for urban countries. Table 2 describes the CN value for a combination of land usage description and hydrologic dirt group.Table2. Land Use Description and Curve NumbersDescription of Land UseHydrologic Soil GroupAABacillusCCalciferolPaved parking tonss, roofs, private roads98 98 98 98Streets and Roadss:A A A A Paved with kerbs and storm cloacas 98 98 98 98 A A A A Gravel 76 85 89 91 A A A A Dirt 72 82 87 89Cultivated ( Agricultural Crop ) Land* :A A A A Without preservation intervention ( no patios ) 72 81 88 91 A A A A With preservation intervention ( patios, contours ) 62 71 78 81Pasture or Range Land:A A A A Poor ( & lt ; 50 % land screen or to a great extent grazed ) 68 79 86 89 A A A A Good ( 50-75 % land screen ; non to a great extent grazed ) 39 61 74 80Meadow ( grass, no graze, mowed for hay )30 58 71 78Brush ( good, & gt ; 75 % land screen )30 48 65 73Forests and Forests:A A A A Poor ( little trees/brush destroyed by over-grazing or combustion ) 45 66 77 83 A A A A Fair ( croping but non burned ; some coppice ) 36 60 73 79 A A A A Good ( no graze ; brush screens land ) 30 55 70 77Open Spaces ( lawns, Parkss, golf classs, graveyards, etc. ) :A A A A Fair ( grass covers 50-75 % of country ) 49 69 79 84 A A A A Good ( grass covers & gt ; 75 % of country ) 39 61 74 80Commercial and Business Districts ( 85 % imperviable )89 92 94 95Industrial Districts ( 72 % imperviable )81 88 91 93Residential Areas:A A A A 1/8 Acre tonss, approximately 65 % imperviable 77 85 90 92 A A A A 1/4 Acre tonss, approximately 38 % imperviable 61 75 83 87 A A A A 1/2 Acre tonss, approximately 25 % imperviable 54 70 80 85 A A A A 1 Acre tonss, approximately 20 % imperviable 51 68 79 84from Chow et Al. ( 1988 )Appraisal of CN values for Urban Land UsesUrbanized water partings are those in which imperviable surfaces cover a considerable per centum of an country. These imperviable surfaces include roads, pavements, parking tonss, and edifices. In these countries, natural flow waies in the water parting may be replaced or supplemented by paved troughs, storm cloacas, or other elements of unreal drainage. Urbanization therefore alterations a water parting ‘s response to precipitation. The most common effects are reduced infiltration and decreased travel clip which significantly increase peak discharges and overflow ( SCS 1986 ) . Urban CN values ( Table 3 ) were developed for typical land usage relationships based on specific assumed per centums of imperviable country. These CN valleies were developed based on the premises that ( a ) pervious urban countries are tantamount to crop in good hydrologic status and ( B ) imperviable countries have a CN of 98 and are straight connected to the drainage system. Some assumed per centums of imperviable country are shown in Table 3 ( SCS 1986 ) . Of involvement from Table 3 is the description used to sort residential countries. A widely used method of sorting urban land usage is the Anderson Level III categorization ( Anderson, et al. , 1976 ) , which makes the undermentioned differentiations: ( 1 ) low denseness residential land usage ( 0-5 brooding units per hectare ) , ( 2 ) medium denseness residential land usage ( 5-20 brooding units per hectare ) , and ( 3 ) townhouse-garden flat land usage ( & gt ; 20 brooding units per hectare ) . The definition for urbanised water partings used by Cappiella et Al. ( 2005 ) was countries holding more than 10 % entire imperviable screen. Impervious screen includes any surface that does non let H2O to infiltrate, such as roads, edifices, parking tonss, and private roads. Crawford-Tilley, et Al. ( 1996 ) on the other manus, used a residential denseness of three houses per hectare as a threshold for urbanised land usage. Many hydrologic theoretical accounts use the CN method to gauge direct overflow from Fieldss or water partings. However, change of the hydrologic dirt group due to the effects of urbanisation frequently consequences from compression lending to structural debasement of the dirt. In urbanised water partings, land surfaces frequently become less pervious due to perturbation of the established dirt construction ensuing in increased overflow. Thus the usage of the original dirt study information for urbanised countries is frequently a hapless premise because important compression and perturbation of the dirt that has taken topographic point chiefly due to earthwork operations ( Holman-Dodds et al. 2003, Gregory et Al. 1999 ) .Table 3 Runoff Curve Numbers for Urban AreasBeginning: Scandium 1986Determination of overflow volume on inclining landscapeWatersheds in the Caribbean and in many parts of the universe are characterized by inclining landscape. Factors that control infiltration rate i nclude dirt belongingss that are strongly affected by three forces. These forces are, hydraulic conduction, diffusivity and H2O keeping capacity. These dirt belongingss are related to the features of dirt texture, construction, composing, and grade of compression, which influence dirt matric forces and pore infinite. In add-on, antecedent wet status, type of vegetative or other land screen, incline, rainfall strength and motion every bit good as entrapment of dirt air are of import factors that besides affect infiltration rates.Minidisk InfiltrometerAccumulative infiltration, I, is described by the undermentioned map ( Eq.7 ) Where T is clip, C1 and C2 are parametric quantities specifying the sorptive and hydraulic conduction, severally ( Phillips, 1969 ) .Relationship between majority denseness and infiltrationThe Ocean County Soil Conservation District ( 2001 ) , in New Jersey, conducted a survey on the effects of dirt alteration and compression on infiltration rates during building operations in urban countries. This survey was to find whether the effects of building activities were sufficient to change the hydrologic dirt group categorization. Measurements of majority denseness and infiltration rates were conducted both in situ to and demo that as dirt majority denseness increases to 1.65 g/cm3, the infiltration rate lessenings quickly. The survey besides showed that with an addition in bulk denseness above 1.65 g/cm3, infiltration rate diminutions easy, nearing zero therefore ensuing in permeableness going the confining factor for infiltration into the dirt profile. The permeableness measurings were so used to develop a technique to gauge infiltration rates of densenesss non specifically measured. The expression from the unmoved informations derived from plotting the graph of permeableness against bulk denseness ( Figure 2 ) resulted in the undermentioned expression ; [ Permeability = ( 42198 ) ( Bulk Density ) -21.255 ] . Figure 2. Graph demoing the relationship between majority denseness and permeableness ( Ocean County Soil Conservation District 2001 ) The consequences indicated that the overflow from many late constructed lodging developments exceeds the simulated overflow based on the CN method utilizing undisturbed hydrologic dirt group values. The survey besides showed that the hydrologic dirt group at late urbanized sites that was recorded as dirt group A or B, based on dirt study informations and texture, recorded infiltration rates of less than 0.38 cm/hr, proposing Hydrologic dirt group C or D. The Ocean County Soil Conservation District ( 2001 ) survey concluded that building operations significantly compact the dirt, ensuing in the change of the hydrologic dirt group categorization. The survey hence recommended that contrivers and interior decorators should account for the effects of dirt compression when gauging overflow. Curse Holman-Dobbs et Al. ( 2003 ) besides observed that land surfaces have become less pervious due to perturbation of set up dirt construction in urbanised water partings, which consequences in increased flow. Treading promotes surface dirt compression and waterproofing ( Warren et al. , 1986 ) . The usage of the original hydrological dirt group value for urbanised countries is hence a hapless premise because earthwork operations frequently result in important compacted and disturbed dirt ( Gregory et al. 1999 ) . Soil infiltration trials on loamy dirts to analyze the effects of age of urbanisation on dirt infiltration rates were conducted by the Wisconsin Deptartment of Natural Resources and the University of Wisconsin. The preliminary trials consequences indicated that every bit long as several decennaries could be necessary earlier compacted loam dirts recover to conditions similar to pre-development conditions ( Pitt, et Al. 2002 ) . Pitt, et Al. ( 2002 ) hence concluded that really big mistakes in dirt infiltration rates can easy be made with the usage of published dirt maps are used along with available theoretical account for typically disturbed urban dirts, as these tools ignore the effects of compression. The writer farther stated that cognition of compression can be used to more accurately predict stormwater overflow measure, and to better design bioretention stormwater control structures. Dirts that are left au naturel due to urbanisation and addition traffic by occupants frequently consequences in dirt crusting and decreased infiltration. This was reported by Blackburn ( 1989 ) , who observed that exposure of bare dirt to climate fluctuations enhances dirt crusting and slaking and as a consequence, infiltration of dirts was lower on bare dirt than beneath trees and bushs. Holman et Al ( 2003 ) observed that dirt construction debasement on farms in England and Wales during land direction operations, such as ploughing or harvest home led to compression and structural harm of the dirt i.e. the transition of wheels over the dirt surface lead to compression of the upper parts of the surface soil. This compression leads to decrease in dirt H2O storage and infiltration capacity therefore cut downing the ability of the dirt to absorb rain and cause addition implosion therapy. For this survey dirt construction conditions were linked via the hydrological dirt group, dirt conditions and antecedent rainfall conditions to SCS curve Numberss to measure the volume of enhanced overflow in each catchment. Land usage controls the infiltration of dirts. Other surveies have besides shown that ploughing agricultural lands produces dirt compression ( Voorhes and Lindstrom, 1984 ; Blackwell et al. , 1985 ; Allegre et al. , 1986 ; Hartge, 1988 ) . Because denseness of the la rgest dirt pores is reduced by the compression mechanism, the infiltration rate is besides diminished ( Hartge, 1988 ) . Van Der Plas and Bruijnzeel ( 1993 ) observed that the impact of selected logging of the rain forest in Malaysia resulted in soils compression by tractor path well increased the frequence and volume of over land flow. The survey was done on 10-35 % inclining land mensurating the surface soil ( 0-30cm ) majority denseness and steady-state infiltration utilizing the dual ring method. Infiltration trial in the logged-over wood were made on former tractor paths and in the next retrieving forest. The consequences indicated that mean bulk densenesss increased with deepness in both woods ( scope in undisturbed wood: 0.98-1.26 g cm-3 and logged-over wood outside tractor paths: 1.11-1.35 g cm-3 ) . For the sparsely vegetated tractor paths fluctuation was much less ( scope: 1.31-1.37 g cm-3 ) . Topsoil majority denseness ( 0-18 centimeter ) was extremely correlated with steady-state infiltration rates and the mean values were 88 ( undisturbed wood ) , 73 ( retrieving forest ) , and 15 millimet ers h-1 ( 12-year-old tractor paths ) .Use of GIS in Watershed moldSeveral surveies have been done to integrate GIS into watershed hydrologic patterning. These can be grouped into: I ) calculation of input parametric quantities for bing hydrologic theoretical accounts ; two ) function and show of hydrologic variables ; three ) watershed surface representation ; and iv ) designation of hydrologic response units. Two of import countries where GIS has contributed to hydrological mold are that of hydrological stock list and appraisal and good as hydrological parametric quantity finding.Hydrological Inventory and AppraisalThe usage of GIS for hydrological stock list and appraisal involves the usage of GIS for mapping hydrological factors that pertain to some state of affairs, normally as a agency of hazard appraisal ( Maidment, 1993 ) . The developments in geographical information systems ( GIS ) engineering have coincided with moves within hydrology to supplying a more expressed account ing of infinite through distributed instead than lumped or topological representations. With GIS there is the ability to hive away, arrange, retrieve, classify, manipulate, analyze and present immense spatial informations and information in a simple mode. GIS supports spacial informations theoretical accounts and supply integration, mensurating and analytical capablenesss which are now been used in many hydrological applications runing from stock list and appraisal surveies to treat mold ( McDonnel, 1996 ) . Aspinall and Pearson ( 2000 ) used GIS to develop a series of indexs of H2O catchment wellness for the Yellowstone River in the Rocky Mountain USA, as portion of a geographic audit of environmental wellness and alteration at the regional graduated table. Sirnivasan et Al, ( 1998 ) identified GIS as one constituent to pull off spacial input and end product in the designing of a national river basin graduated table resource appraisal in developing the Hydrologic Unit Model for the United States ( HUMUS ) .Hydrological Parameter DeterminationThe usage of GIS for theoretical account parametric quantity appraisal is a really active country of research ( Maidment, 1993 ; McDonnell, 1996 ) . The aim is to find the parametric quantities that will be used as input into hydrological theoretical accounts by analysis of terrain and land screen characteristics such as incline, channel length, land usage and dirt features ( Maidment, 1993 ) . Digital lift theoretical accounts ( DEMs ) have become utile tools for hydrological mold in ungauged water partings because topographic parametric quantities can now be rapidly and expeditiously derived utilizing GIS. These topographic parametric quantities help to specify the construction of water partings which give a specific hydrological signature and drainage form. It can be shown that landform form and features influence the flow of H2O, transit of deposits and pollutants. GIS provide an environment within which topographic parametric quantities can be rapidly and expeditiously extracted for hydrological application and as a consequence, DEMs are progressively being used ( Armstrong and Martz, 2003 ; Martz and Garbrecht, 1998 ) . DaRos and Borga, ( 1997 ) stated that the application of GIS provides an efficient and accurate agencies for the rating of watershed features and deducing structural instantaneous unit hydrographs ( GIUH ) . The survey showed that hydrologic response of a watershed is influenced by many factors some of which include dirt belongingss ( e.g. , infiltration capacity, dirt deepness, and porousness ) , morphological belongingss ( e.g. , drainage country, incline, channel length, drainage denseness, and alleviation ratio ) , geologic belongingss ( e.g. , lithologic and structural geologic belongingss ) , and set down screen and land usage ( e.g. , per centum forest, agricultural, and urban screen ) . For ungauged catchments, structural instantaneous unit hydrographs have been proposed as a tool to imitate overflow hydrographs. Harmonizing to Olivera and Maidment ( 1998 ) , GIS provides tools that allow one to travel from lumped to spatially distributed hydrologic theoretical accounts. GIS provided an first-class environment for patterning spatially distributed hydrologic procedures. This is so because they have spacial maps in the vector and raster sphere ( some of which are specifically developed for hydrologic intents ) and a database direction system, which combined, let one to execute hydrologic mold and computations that are connected to geographic locations. Weng ( 2001 ) on the other manus used the advantage of GIS engineering for incorporating GIS with distant feeling engineering and successfully applied these engineerings to come up overflow patterning. His survey uses GIS to deduce two cardinal parametric quantities: rainfall and hydrological dirt groups. Based on these informations and land screen digital informations, the surface overflow images could be obtained through the map algebra and overlay maps of GIS. Thus, the integrating has automated the SCS mold. Similarly other surveies have demonstrated the usage of GIS-based systems to develop parametric quantity estimations ( Stuebe and Johnson, 1990 ; Green and Cruise, 1995 ; De Smedt et al. , 2000 ; Liu et Al, 2004 ; Olivera and Maidment, 1999 ) and for CN computation ( Engel, 1997 ; Xu, 2006 ; Gumbo et Al, 2001 ; Halley et al. , 2007 ) .CN Determination utilizing GISCraciun et.al ( 2007 ) in his survey tested a theoretical account of hydric overflow appraisal ( SCS CN ) , based on the calculus relation of hydric balance, in which GIS was used in the analysis of parametric quantities that compose the equation of the theoretical account. The parametric quantities which are included in the concretion of the hydric volume entered in the basin system can be customized and computed, successfully, by utilizing the GIS. Craciun et.al ( 2007 ) concluded that uniting GIS maps with the SCS-CN theoretical account, for analyzing the overflow on a watershed degree, can be an efficient solution in the context of a uninterrupted addition in the demand of calculating the hydric jeopardies. M. MANCINI & A ; R. ROSSO ( 1989 ) Calibration of Soil Conservation Service Curve Number ( CN ) is performed within a distributed model. This is based on the detailed information from the Geographic Information System ( GIS ) Spatial variableness of Curve Number has been investigated in order to analyze ( I ) the extension of local countries which can be taken as homogenous, ( two ) the common relationships among different countries in the basin, and ( three ) the local variableness of overflow estimations.Runoff HydrographHydrologist and applied scientists depend on measured or computed hydrographs to supply extremum flow rates that is so used to plan hydraulic constructions to suit flows safely. Hydrographs besides allows for the analysis of sizes of reservoirs, storage armored combat vehicles, detainment pools, and other installations that accommodate volumes of overflow ( Viessman Jr. and Lewis 2003 ) . A hydrograph is basically a secret plan of rate against clip with the country beneath the hydrograph between any two points in clip giving the entire volume of H2O go throughing a peculiar point of involvement during the clip interval.Unit of measurement HydrographThe construct of unit hydrograph was foremost introduced by Sherman ( 1932 ) and can be described as a hydrograph of stormflow from 1 unit of effectual rainfall happening at a unvarying rate over a peculiar period and some specific areal distribution over the watershed. The hydrograph demoing the ra tes at which overflow occurred can be considered a unit graph for a peculiar water parting ( Viessman Jr. and Lewis 2003 ; Brooks et Al. 1997 ) . As a watershed becomes more urbanised, the impact of increasing imperviable country, decreased potency for infiltration into the dirt, and loss of natural depression storage will alter the response to rainfall and therefore the form ( top out and clip base ) of the ensuing overflow hydrograph. Figure 3 shows the relationship between a storm or rainfall event the unit hydrograph developed and direct overflow. Runoff normally occurs after the initial abstraction or storage capacity of the dirt is satisfied. Figure 3: Relationship between storm, unit hydrograph, and direct overflow hydrograph ( McCuen 1989 )Rational MethodThe most widely used method for planing drainage installations for little urban and rural water partings is the Rational Method. Mathematically, the rational method relates the peak discharge ( Q ) to the drainage country ( A ) , the rainfall strength ( I ) , and the overflow coefficient ( C ) . Using this method, extremum flow is expressed as Qp = CIA ( Eq. 13 ) Where Qp = the peak overflow rate ( m3/sec ) C = the overflow coefficient ( dimensionless ) I = the mean rainfall strength ( mm/hr ) for a storm with continuance equal a critical period of clip technetium A = size of drainage country ( Km2 ) The value of C is dependent on the dirt, land usage screen status and rainfall features. Time of concentration ( tc ) of the water parting is the clip that is required for H2O to go from the most distant subdivision of the watershed to the mercantile establishment point one time the status of dirt impregnation and minor depressions are filled. Time of concentration influences the form and extremum of the overflow hydrograph and is affected by surface raggedness, channel form, flow form and incline. Time of concentration can be calculated utilizing the Kirpich method ( 1940 ) which was developed from SCS informations for seven rural basins in Tennessee. The water partings used in developing this expression had good defined channels and steep inclines ( 3 % to 10 % ) . The Kirpich expression is as follows: ( Eq. 14 ) Where: technetium = clip of concentration ( min. ) L = the maximal hydraulic flow length ( foot ) H = the difference in lift between the watershed mercantile establishment and hydraulicly most distant point in the water parting ( ft/ft ) The cogency of the rational method is based on the set of premises some of which are listed below along with identified failings ( Thompson et al. 2003 ; Viessman Jr. and Lewis 2003 )Premises in the Rational Method:Rainfall occurs at a unvarying strength over the full country of the watershed for a specific continuance that is at least equal to the clip of concentration of the water parting. Peak rate of overflow can be reflected by the rainfall averaged over a clip period equal to the clip of concentration of the drainage country. The return period of the overflow event is the same as the return period of the precipitation event.Failings of the Rational Method:Appraisal of technetium. Particularly critical for little watershed where technetium is short and alterations in design strengths can happen rapidly. Reflects merely the extremum and gives no indicant of the volume or the clip distribution of the overflow. Lumps many watershed variables into one overflow coefficient. Provides small penetration into our apprehension of overflow processes – particularly in instances where watershed conditions vary greatly across the water parting. This method is a great simplism of a complicated procedure ; nevertheless, the method is considered sufficiently accurate for overflow appraisal in the design of comparatively cheap constructions where the effects of failure are limited. Application of rational method is usually limited to water partings of less than 800 hour angle.SCS Triangular Unit HydrographThe SCS triangular unit hydrograph was developed by Victor Mockus in the 1950s and is used to build a man-made unit hydrographs. This hydrograph is based on a dimensionless hydrograph derived from analysis of a big figure of unit hydrographs which varied in size and geographic locations ( SCS 1972 ; Viessman Jr and Lewis 2003 ) . The hydrograph ordinate values are expressed as a dimensionless ratio of discharge to top out discharge ( q/qp ) and abscissa values are ratios of clip to clip to top out ( t/Tp ) ( Figure 4 ) . The SCS triangular unit hydrograph is frequently used in concurrence with CN overflow equation to transform overflow volume into matching discharge hydrograph ( Stone, 1995 ) . scs_uhg Figure 4: SCS Dimensionless unit hydrograph and mass curve ( SCS 1972 ) The dimensionless unit hydrograph can be represented by a triangular form. The relationships between major hydrograph constituents, presented in Figure 5, were derived for the geometric characteristics of a trigon. By utilizing the geometry of the trigons ( country = 1/2 base times height ) , the triangular unit hydrograph has 37.5 % ( or 3/8 ) of its volume on the lifting side and the staying 62.5 % ( or 5/8 ) of the volume on the recession side. scs_uhg_triangle Figure 5: Illustration of dimensionless curvilineal unit hydrograph and the tantamount triangular hydrograph ( SCS 1972 ) . The SCS CN method is based on constituents and their dealingss. The method requires the finding of the clip to top out and the peak discharge expressed as follows: ( Eq.15 ) Where: thallium = lag clip in hours cubic decimeter = length of the longest drainage way in pess S = ( 25400/CN ) – 254 ( CN = curve figure ) Y = norm watershed incline in % ( Eq.16 ) Where tp = clip from get downing of rainfall to top out discharge ( H ) D = continuance of rainfall ( H ) thallium = slowdown clip from the centroid of rainfall to top out discharge ( H ) The continuance of rainfall ( D ) can be expressed utilizing the undermentioned expression: ( Eq. 17 ) SCS ( 1972 ) relates clip of concentration ( technetium ) , to dawdle clip ( thallium ) , by: ( Eq. 18 ) The recession clip ( tr ) , and clip of extremum ( tp ) is related as follows: ( Eq. 19 ) H is a changeless and can be obtained from Table 5.Table 5: Hydrograph top outing factors and recession limb ratioGeneral DescriptionTop outing Factor( H )Limb Ratio( Recession to raising )Urban countries ; steep inclines 575 1.25 Typical SCS 484 1.67 Assorted urban/rural 400 2.25 Rural, turn overing hills 300 3.33 Rural, little inclines 200 5.50 Rural, really level 100 12.0 Beginning: Wanielista et Al. 1997 The base of the unit hydrograph can hence be calculated utilizing the undermentioned expression: ( Eq. 20 ) The extremum flow ( Qp ) is developed by come closing the unit hydrograph as a triangular form with basal clip of tp and unit country. Peak discharge can be written as: ( Eq. 21 ) Where Qp = extremum discharge ( m3/s ) A = drainage country ( mi2 ) tp = clip from get downing of rainfall to top out discharge ( H ) Steep terrain and urban countries tend to bring forth higher extremums that occur earlier ensuing in a peak factor be givening towards 600. Similarly, level swampy parts which tend to retain and hive away H2O, therefore doing a delayed and lower extremum may ensue in values be givening towards 300 or lower ( SCS 1972 ; Wanielista, et Al. 1997 ) . Table 5 illustrates the possible values for a hydrograph top outing factor and the associate ratio of the recession limb length to raising limb. CN values relate the sum of overflow produced by a watershed and is used to build man-made unit hydrographs. This hydrograph can so be used to steer the design standard for technology constructions. Figure 6 demonstrate that for different CN values the form of the hydrograph varies. At higher CN values there is a shorter clip to top out, a higher extremum value and a shorter recession clip. Design standards hence have to take into consideration these factors and therefore the demand for this methodological analysis to be calibrated to local conditions. Figure 6: Comparative hydrographs for different CN values ( Woodward et Al. 2003 )Model EvaluationModel rating involves standardization and proof and is frequently done through quantitative and qualitative steps that involve both graphical comparing and statistical trials. This is hence a procedure for consistently analysing the mistakes or differences between theoretical account anticipations and field observations. Tools are hence needed to do optimum usage of the information available in the information to place theoretical account construction and parametric quantities, and that allow elaborate analysis of theoretical account behaviour ( Wagner et al. 2001 ; Krause et Al. 2005 ) . These tools are frequently termed the efficiency standards for theoretical account appraisal Donigian and Rao ( 1990 ) describe patterning as comprising of three stages ( Figure 6 ) . The first stage ( stage I ) includes all the stairss needed to setup a theoretical account, qualify the water parting, and fix for theoretical account executings i.e. informations aggregation, theoretical account input readying, and parameter rating. Phase II is the theoretical account proving stage which involves standardization, proof, and, when possible, post-audit. Phase II is where the theoretical account is evaluated to measure whether it can reasonably stand for the watershed behaviour, for the intents of the survey. The last stage ( phase III ) includes the ultimate usage of the theoretical account, where it can be used as a determination support tool for direction and regulative intents. Figure 6: Mold Procedure Calibration and proof is of import because the result establishes how good the theoretical account represents the water partings, for the intent of the survey. Krause et Al. ( 2005 ) gave three grounds why hydrologists need to measure theoretical account public presentation: 1 ) to supply a quantitative estimation of the theoretical account ‘s ability to reproduce historic and future watershed behavior ; 2 ) to supply a agency for measuring betterments to the mold attack through accommodation of theoretical account parametric quantity values, model structural alterations, the inclusion of extra experimental information, and representation of of import spacial and temporal features of the watershed ; and 3 ) to compare current patterning attempts with old survey consequences.Efficiency CriteriaBeven ( 2001 ) define efficiency standards as mathematical steps of how good exemplary simulations fit the available observations. Efficiency standards in general, incorporate a summing up of the error term ( i.e. difference between the fake and the ascertained variable ) normalized by a step of the variableness in the observations. To forestall the canceling of mistakes with opposite mark, the summing up of the absolute or squared mistakes is frequently use. The consequence is an accent is on larger mistakes while smaller mistakes tend to be neglected. Examples of two efficiency standards frequently used are: 1 ) coefficient of finding ( r2 ) and 2 ) Nash-Sutcliffe efficiency ( E ) .Coefficient of finding r2This can be defined as the squared value of the coefficient of correlativity and can be calculated as follows: ( Eq. 22 ) Where O = observed, P = Predicted The scope of r2 prevarications between 0 and 1 which depict how much of the observed is explained by the predicted. A value of zero means no correlativity, where as a value of one shows that there is perfect correlativity between the predicted and the observed. In utilizing r2 information is provided by the gradient B and the intercept a of the arrested development on which r2 is based. For a good understanding the intercept a should be near to zero which means that an ascertained overflow of nothing would besides ensue in a anticipation near nothing and the gradient B should be near to one. For a proper theoretical account assessment the gradient B should ever be discussed together with r2. To make this in a more operational manner the two parametric quantities can be combined to supply a leaden version ( w R2 ) of R2. Such a weighting can be performed by: tungsten r2 = |b| A · r2 for B a†°Ã‚ ¤ 1 |b|-1 A · r2 for B & gt ; 1 ( Eq. 23 ) By burdening r2 under- or over anticipations are quantified together with the kineticss which consequences in a more comprehensive contemplation of theoretical account consequences.Nash-Sutcliffe efficiency ( E )Developed in 1970, the Nash- Sutcliffe efficiency coefficient is defined as one minus the amount of the absolute squared difference between the predicted and observed values normalized by the discrepancy of the ascertained values during the period under which probes were undertaken. This coefficient can be calculated as: ( Eq. 24 ) A disadvantage with the standardization of the discrepancy of the observation series is that is consequences in comparatively higher values of E in catchments with higher variableness and lower values of E in catchments with lower variableness. The scope of E lies between 1.0 ( perfect tantrum ) and a?’a?z . An E value of lower than zero indicates that the average value of the ascertained clip series would hold been a better forecaster than the theoretical account. Legates and McCabe ( 1999 ) stated that the largest disadvantage of the Nash-Sutcliffe efficiency is the fact that the differences between the ascertained and predicted values are calculated as squared values. As a consequence larger values are strongly overestimated whereas lower values are neglected in a clip series. For the quantification of overflow anticipations this leads to an overestimate of the theoretical account public presentation during extremum flows and an underestimate during low flow conditions. To cut down the job of the squared differences and the ensuing sensitiveness to extreme values the Nash-Sutcliffe efficiency E is frequently calculated utilizing logarithmic values of O and P. With the logarithmic transmutation of the overflow values the extremums are flattened and the low flows are kept more or less at the same degree. As a consequence the influence of the low flow values is increased in comparing to the inundation extremums ensuing in an addition in sensitiveness of lnE to systematic theoretical account over- or underprediction.

Current Ethical Issue in Business Paper

Pennsylvania State University: The Jerry Sandusky Scandal Pennsylvania State University: The Jerry Sandusky Scandal Recently Penn State University experienced traumatic events when Jerry Sandusky, former defensive coordinator for Penn State football, was accused of child molestation and endangerment. Not only did the accusations of Jerry Sandusky make the news nationwide but also the unethical actions of athletic director, Tim Curly, head football coach, Joe Paterno, and University Senior Vice President at the time, Gary Schultz. The following will define the issue and its basis, ground rules that manifested the situation, what brought the issue about, how did key individuals come into play and the ethical systems at work of these key individuals. There will also include a proposed plan for revising the ethical decisions made of this issue. Unethical Issues On Friday, March 1, 2002 Mike McQueary, a graduate assistant of Penn State, entered the locker room at the Lasch Football Building to place new sneakers in his locker (â€Å"Penn State Scandal,† 2011). During the time Mike McQueary was in the locker room he heard noises coming from the shower. When Mike McQueary peered into the shower, he claims to have witnessed Jerry Sandusky naked in the shower and performing inappropriate actions with who appeared to be a 10-year-old boy (â€Å"Penn State Scandal,† 2011). After leaving the locker room Mike McQueary notified his father of the actions, he witnessed. After hearing this news Mike McQueary’s father stated that Mike must inform head football coach Joe Paterno. On Saturday, March 2, 2002 Mike McQueary notified Joe Paterno of the incident the previous night (â€Å"Penn State Scandal,† 2011). Upon hearing this news Joe Paterno made a decision to notify his immediate superior, athletic director Tim Curly. Upon hearing this news from Joe Paterno, Tim Curly informed University Senior Vice President, Gary Schultz. More than a week later, Gary Schultz called Mike McQueary into his office to have Mike explain the details of what he witnessed to Gary Schultz and Tim Curly. Joe Paterno was not present during the meeting. Actions Gary Schultz and Tim Curly instituted toward Jerry Sandusky were the confiscating of the locker room keys and an incident report sent to The Second Mile, an organization Jerry Sandusky formed to elp young children. Mike McQueary, Joe Paterno, Tim Curly, and Gary Shultz never reported the incident to University Police. Basis of the Issue Tim Curly and Gary Schultz never reported the incident to police because they claim that Mike McQueary only reported â€Å"inappropriate conduct† that made Mike McQueary â€Å"uncomfortable,† but never mentio ned any sexual activity (â€Å"Penn State Scandal,† 2011). Thus, Tim Curly and Gary Schultz believed their solution to confiscate Jerry Sandusky’s locker room keys and inform The Second Mile organization was sufficient. Since both Tim Curly and Gary Schultz executed this decision, and without any knowledge of sexual crimes committed by Sandusky, there was no need to notify University Police (Curry, 2011). Joe Paterno believed at the time his decision to inform his immediate superior was the most ethical decision but realizes he should have informed authorities also. Situation Manifestation Any university must have ethics and ground rules to follow; however people must to follow anyway of proper conduct at home, professional, and to be a good citizen. No Adult in any situation or under any circumstances to have any sexual intercourse. A communication breakdown with official and the University of Pennsylvania University concerning about the sexual scandal with former football coach â€Å"Jerry Sandusky. † According to the Mike McQueary testimony that he testified when he first told Pennsylvania State Athletic Director Tim Curley and Vice-President Gary Schultz what he had seen Jerry Sandusky doing to a boy in the football shower, back in March 1, 2002. According to Twitter accounts of McQueary's testimony from this morning provided by the Patriot-News, McQueary said that he had gone to the Lasch Football Building that night to pick up a pair of sneakers and a football game film from his locker; he heard a â€Å"rhythmic slapping sound† and saw in a mirror Jerry Sandusky in the shower with a boy who appeared to be 10 or 12. He believed Sandusky was â€Å"molesting the boy†: (Don Walvelton pp3, deadspin) McQueary told them that Sandusky was extremely sexual involved with minors, but they told McQueary that they will investigate and meanwhile Sandusky cannot be on football showers or close to a minor. However, Sandusky still showed up after the warning, McQueary was told by Curley and Schultz not to discuss the incident. McQueary should have handled this procedure differently not just calling his father, but he should have called the authorities. He should have looked for internal help from the university. It seems official overlooked the possible problems and possible future issues or the damage to the Pennsylvania State University image. The officials were charged with perjury because they did not pursue the investigation with diligent. This sexual abuse behavior of Sandusky could be preventing it by the first sign of sexual abuse, but the missed miscommunication and the allegations brought it up was extremely delicate. Another judge was point to the case because of conflict of interest. Evaluation of Ethical Systems No ethical systems were at work for any individual involved in the scandal at the organization of Penn State. The ethical dilemma was going on for more than 10 years. A few individuals had the chance to report information to a higher authority but did not, which became unethical business behavior. Mike McQueary used duty-based ethics by telling the Athletic Director Tim Curley and Vice-President Gary Schultz what he had seen in the shower the night of the incident. After McQueary informed the athletic director and vice-president he should have gone to a higher authority. The issue could have been handled better if there were ethical guidelines and protocols in place. It would have also helped if there was a formal documented interview with Jerry Sandusky and Mike McQueary along with all pertinent authorities. The organizational leadership was marginal at best, and it would be thought that leadership is something that every football team is taught to be a leader and team player. In this case the management did not show leadership. To have organizational leadership the organization must constantly be supervised with weak points identified. After investigating the incident the athletic director and vice president should have been leaders of the organization and forwarded the issue to the proper authorities. They failed to see the magnitude of the situation as well as the level of involvement an issue like this calls for. This is how the ethical behavior and responsibility differed between the employees and management. Mike McQueary’s responsibility was to tell the athletic director and vice president. Once management was notified, it was their responsibility to forward the issue on to the proper authorities for a proper investigation. Joe Paterno should have been notified constantly from Coach Mike McQueary, especially if the ethical dilemma continued to take place. Involving the head coach could have prevented secrets from being held back, and could have also kept jobs from being lost. Revising Ethical Standards These tragic events have led to the evaluation of the University’s Ethical Standards and Guidelines. As ethics become a more prevalent part of the academic system, Penn State has recognized the need for reform. Their current standards and guidelines are out-of-date and require attention. In order to effectively issue and implement changes, Penn State officials will need gather resources and assemble a plan. With any situation of this magnitude, the timeline between the event and the organizations response is crucially important. Penn State officials will need to address the matters in a timely manner to show their dedication to upholding the pride and principles Penn State was founded on. The first step in this plan should include a clear and precise set of regulations, guidelines, and principles. The essence of these materials should be detailed in nature while addressing every potential person or party that participates in the University’s program. This will aid in helping individuals make the correct decisions when they encounter ethical dilemmas such as this. As stated earlier, many of the individuals involved in this case felt as if they took the necessary actions toward the situation. Unfortunately, they were mistaken, but if they had a solid set of guidelines to refer to they would not be questioning the extent of their involvement as the guidelines would take them step by step through the proper protocol. After the compilation of the Ethical Standards and Guidelines, the next step would be to inform. Many organizations have such standards in place; however, not all organizations make this information readily available. In junction with making the newly developed Ethical Standards and Guidelines accessible to all members, Penn State should implement an educational training program mandatory for all members of its organization. This makes sure that every individual involved with campus activities is aware of basic ethical standards, methods of obtaining all ethical standards and guidelines, the severity of ethical misconduct, as well as resources should they have any questions or concerns about ethical dilemmas. The Penn State Scandal has become a media feeding frenzy. This is unfortunate as the school is very well renowned and based heavily on traditional values and principles. As a university with this level or prestige it is important to show the public their focus and determination in correcting these ethical shortfalls. Organizations that own up to their faults and go above and beyond in correcting them, receive more positive feedback from the public. This allows them to reclaim their dignity and rebuild confidence among the organization. The last step in this cycle is the evaluation of both short-term and long-term compliance. All ethical dilemmas should be reported to a committee or appointed group so the issues can be tracked, monitored, and learned from. If the revised Ethical Standards and Guidelines do not show a decrease in overall ethical issues these standards and guidelines should be carefully reevaluated. An organizations ethical system is always changing. As society changes so does our ethical system and ideal compliance. An organization should keep up with these changes and consistently monitor their own ethical system to ensure that it is operating efficiently. Ethics has long been overlooked, but the events over the past decade have forced all of America to reevaluate our ethical standards and systems. American Society will continue to change and events like the Penn State Scandal will open the door for many other victims to speak out. This will increase the importance of sound ethical practices within an organization. Organizations that want to grow and enjoy continued success will identify this trend and increase their focus on ethical standards. Although these three men believed at the time that each was making the most ethical decision, the decisions each man made was not enough. Whenever an incident occurs with children, no matter how innocent it sounds, authorities need to be notified. The choice not to involve authorities has had an extreme impact on the university, faculty, students, alumni, and surrounding community. Although these events are tragic, the University of Penn State must push forward and focus on rebuilding their ethical principles. With dedication and support from their students and faculty, Penn State will rebuild and establish a new set of traditions that teaches, informs, and pursues the act of ethical decision making. References Concertino, D. (2011). Penn State Scandal. Retrieved from http://deadspin. com/5868802/penn-state-witness-mike-mcquearys-testimony-some-kind-of-intercourse-was-going-on? tag=penn-state-scandal Curry, C. (2011). Joe Paterno Said to Delay Sex Assualt Report to Avoid Ruining Weekend. Retrieved from http://abcnews. go. om Penn State Scandal. (2011). Retrieved from http://espn. go. com Trevino, L. K. , & Nelson, K. A. (2007). Managing business ethics: Straight talk about how to do it right (4th ed. ). Hoboken, NJ: Wiley. University Ethics. (2011). Retrieved from http://www. universityethics. psu. edu/ Wolverton, B. (2011). Failure to Alert Board Cost Penn State's Leadership Dearly. Retrieved from http://ehis. ebscohost. com/eds/detail? sid=b0f76a79-d87a-4deb-b3cb-c855305cbb33%40sessionmg r15&vid=3&hid=6&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=f5h&AN=67758895